Thank you for your consideration in utilizing our Social Network Marketing services, please keep in mind that there is no LAW that says you must spend a particular amount on a campaign, however as a business we have set some parameters so that what we do can potentially get a positive result for you and doesn’t belittle the overwhelming option of reach. Remembering to compare this advertising opportunity in one sense to the Postal System, the more you spend (budget wise) the more people you can reach as your sponsored pay per click ad is realized fiscally when someone clicks on it. Consider if you were going into an arena filled with 23,000 people of potential interest yet you sent in 1 person equipped with 250 flyers, it is not that you would not reach people of potential interest, it is just that with a targeted audience of 23,000 people, it is impossible to reach them all with only 250 flyers, to reach more, you need to spend more.
Please note that their is also no LAW that says all those who frequent social networks must log in from 12pm to 1pm thereby making themselves accessible when you ad runs. Also this is an open bid system, so if there are 3 people bidding to get the same person the pricing will be much less than if 30 people are bidding to get the same person. Keeping these in mind we work within ranges, there are no specific guarantees given by the social networks which you can compare to the vagueness of radio reach as the literal billions of variables do not allow a guarantee of sort. What is guaranteed, is that you will reach people with your desired interest and within your desired geographical region AND that when all is said and done, we can share with you the result tabulations.
Please keep in mind that depending upon your audience and budget you could go through a small budget quickly if you just let the system reach individuals that click on your ad at will. To make a campaign specifically run a certain amount of days or weeks we can set budgetary restraints that make a campaign last a specific length of days, yet that does not necessarily save you any money. The open bid system of pricing means that pricing changes hourly, we have a feel for good pricing and our team reviews your ad and its strategy many times during the day and night always looking at ways to optimize its performance. These social networks do every once in a while give credits but they do not give discounts, if you spend more, you will reach more and if you spend less you will reach less.
Here are a few of our suggested pricing points for campaigns and please note that these are humble beginning start points, our rule of thumb is give us 1/3 of your current radio budget and if you like the results, next time bump it up to 1/2: